Case Study — Alessandro Pizzi | Director & Creative Producer

WORK

Mytheresa. 40+ productions. 6 countries. 6 years.

MYTHERESA
FASHION EDITORIAL & SOCIAL CONTENT

40+
Productions

6
Countries

6+
Years

1
Lead

Client
Mytheresa

Role
Director · Camera · Video Lead

Category
Social Content · Fashion Editorial · Campaign

A long-term fashion video collaboration across studio, location and social-first editorial campaigns.

Mytheresa works at the speed of social media, but with the visual expectations of a fashion magazine. Since 2019, I've worked with their teams across studio shoots, international locations, fashion editorials and branded social campaigns.

Over 40 productions in six countries, from Munich studios to Madrid, Mallorca, London, Palermo and the Alps. Selected projects reached 700k+ views, with related photography published in AD Magazine Germany, Madame and Hia Magazine.

STUDIO
For most Mytheresa productions, I worked with a lean setup: directing, shooting, lighting and editing within one continuous workflow. This made the process faster, more direct and easier to control, from the first idea on set to the final social delivery.
When the project needs a larger setup, the same workflow can scale with camera, lighting or post-production support.

LOCATION
Madrid, Mallorca, London, Palermo, the Alps. On location, I look for what belongs to that place: the light at that hour, a texture, a detail, a rhythm. The location should read in the frame, not disappear behind the product.

SELECTED PRODUCTIONS

PHOTOGRAPHY

01One creative point of contact from concept to delivery. Fewer layers, faster decisions, less dilution between brief and final image.

02A lean production process built for volume, speed and editorial consistency. Social content that still feels considered.

03Flexible setup: solo when speed matters, scalable with crew when the project needs more control, lighting or polish.

If you are developing fashion, beauty or branded video content and need a director
who can move between concept, shoot and delivery, write to me.

contact@alessandropizzi.com

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