Mytheresa. 40+ productions. 6 countries. 6+ years.
MYTHERESA
FASHION FILM · EDITORIAL · SOCIAL CONTENT
Productions
Countries
Years
Long-term collaboration
Mytheresa
Director · Camera · Video Lead
Fashion Film · Editorial · Social Content
A long-term collaboration across fashion film, editorial and social-first content.
Mytheresa combines the pace of digital publishing with the visual expectations of fashion editorial. Since 2019, I have worked with its teams across more than 40 productions, directing projects in studio and on international locations while remaining closely involved through camera and post-production.
The work has taken place across six countries, from Munich studios to Madrid, Mallorca, London, Palermo and the Alps. Selected stills photographed for Maison Mytheresa in St. Moritz were published in AD Magazine Germany, Madame and Hia Magazine.
Across studio productions, I often combined direction, camera and edit within one continuous process. Staying close to each stage helped preserve the visual idea from brief to final film.
When the project needs a larger setup, the same workflow can scale with camera, lighting or post-production support.
Madrid, Mallorca, London, Palermo, the Alps. On location, I look for what belongs to that place: the light at that hour, a texture, a detail, a rhythm. The location should become part of the film’s identity, not disappear behind the product.
Working repeatedly with the same client created a direct and reliable process for translating different briefs into films while protecting the character of each project.
Studio, location, editorial, campaign and social-first productions required different visual languages, rhythms and production scales.
Some projects worked best with a compact setup; others expanded with dedicated camera, lighting and post-production support. The structure followed the needs of the film.
For fashion, beauty and branded projects that need a clear visual direction and a production approach shaped around the film, get in touch.